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April 2012 | New York Digital Signage

Monthly Archives: April 2012

What is digital signage and can my company afford it?

What is digital signage and can my company afford it?

In a world where information is ubiquitous and consumers are hesitant to invest in a product without first doing some research, it’s no wonder that businesses are looking for new ways to reach customers.

In fact, more and more businesses are replacing traditional signage such as posters, flyers and billboards and are increasingly turning to digital signage, which is any digital screen that delivers information, entertainment or advertising to consumers at the right time and at the right place. As a result, businesses are seeing increased revenue, foot traffic and customer retention.

For years, digital signage was something that only large corporations utilized in their retail stores because they had the financial and technical resources to implement it. With the proliferation of high definition content and the demand for HD displays, the cost has dropped considerably in price, making this a viable option for the small business. The technology has also gotten simpler to use with signage solutions that in most instances are plug-and-play.

Many small businesses are now discovering ways of using these inexpensive displays to create digital signage solutions using existing hardware and software. There is no reason why you can’t use a digital photo frame, a DVD player or a PC playing a PowerPoint presentation to promote your products and services. Even though these are great starting points, I don’t necessarily recommend consumer products be used long term. None of these devices were ever intended for continuous daily use and will most likely fail prematurely and unexpectedly.

For example, the Intermediate School in the Somers School District connected a personal computer playing a PowerPoint presentation to a 42” LCD display in the lobby of their school to create their own digital signage solution. Was this the best solution? No. But it didn’t cost them anything and they achieved their goal of providing information about the school to the students, teachers and parents. In the end they realized this solution had limited functionality and wasn’t easy to manage.

For less than $500, we found a solution that offered greater functionality, was easy to use and had no recurring costs. They were now able to display text, images and video in different areas of the screen, schedule the content so that the right information was being seen at the right time, able to manage the content remotely and allowed them to return the PC back to valuable office use.

As you can see, it doesn’t have to cost a lot of money to add digital signage to your business. There are hundreds of choices currently available. We help small businesses find ways of using digital signage to improve communication with customers and increase sales by offering an affordable digital signage solution. If you have any questions about how you can use digital signage to grow your business, feel free to give me a call.

Digital Signage at Somers Intermediate School

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$11.95 Four Course Dinner Special at Dante’s Restaurant in Mahopac

$11.95 Four Course Dinner Special at Dante’s Restaurant in Mahopac

Dante's Italian Restaurant from Signpost Digital on Vimeo.

Josephine Picca, owner of Dante's Restaurant is offering 3 incredible money saving deals. First, for only $11.95, enjoy a 4 course dinner special including soup or salad, pasta, chicken entree, dessert and coffee (Dine In Only). You can substitute veal for only $2 more. Second, save $10 off your check ($50 minimum). Good Monday through Thursday. And lastly don't forget that everyday, you can purchase a large cheese pizza for only $10.95.

Dante's Restaurant located in northern Westchester County offers to true taste of Italy right here in Mahopac. Located in the Super A&P Shopping Center just off or Route 6, they are open 7 days a week for lunch and dinner.

To take advantage of this offer simply stop by one of our local ad network locations in Baldwin Place and snap a picture of the offer with your cellphone when it appears on the screen. The store running this offer is Grand Central Market on Route 6 across from the Somers Commons Shopping Center.

My family eats at Dante's on a regular basis and I think their lasagna is the best I have ever had.

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$11.95 Four Course Dinner Special at Dante’s Restaurant in Mahopac

Dante’s Italian Restaurant from Signpost Digital on Vimeo.

Josephine Conte, owner of Dante’s Restaurant is offering 3 incredible money saving deals. First, for only $11.95, enjoy a 4 course dinner special including soup or salad, pasta, chicken entree, dessert and coffee (Dine In Only). You can substitute veal for only $1 more. Second, save $10 off your check ($50 minimum). Good Monday through Thursday. And lastly don’t forget that everyday, you can purchase a large cheese pizza for only $10.95.

Dante’s Restaurant located in northern Westchester County offers to true taste of Italy right here in Mahopac. Located in the Super A&P Shopping Center just off or Route 6, they are open 7 days a week for lunch and dinner.

To take advantage of this offer simply stop by one of our local ad network locations in Baldwin Place and snap a picture of the offer with your cellphone when it appears on the screen. The store running this offer is Grand Central Market on Route 6 across from the Somers Commons Shopping Center.

My family eats at Dante’s on a regular basis and I think their lasagna is the best I have ever had.

$10.95 Large Pizza Everyday

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