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August 2012 | New York Digital Signage

Monthly Archives: August 2012

Digital Signage Is Everywhere…You Just Didn’t Realize It

Digital Signage is everywhere you go these days. It is in your fitness club, your supermarket, the convenience store, your elevator at work, in your doctor's waiting room, office building lobbies, movie theaters, sports arenas, fast food restaurants, concession stands, the gas pump and even the back of New York City taxicabs. I have even heard of them in bathrooms but I have yet to witness it myself.

Where did you see one today? Send us a photo.

Digital Signage: It's all around us [Infographic]

Digital Signage: It's all around us [Infographic]

Compliments of DigitalSignageToday.com

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Signpost Digital Expands Local Ad Network to Mahopac

Signpost Digital is excited to announce that we will be expanding our local ad network to Putnam County. We have partnered with Fro-Yo Fusion Frozen Yogurt located at 606 Route 6 in Mahopac where we will be installing one of our digital screens in the next few weeks.

Our local advertising network consists of digital screens located in the busiest and most popular stores in the area to display full motion local advertisements to customers while they wait. By combining 18 second advertisements that appear a minimum of 40 times a day with real-time weather, sports and news stories we have come up with a combination that engages as well as informs potential customers of your products and services.

In addition we have recently added FREE digital coupons that appear during each ad and help to drive consumers to take action.

ATTRACT NEW CUSTOMERS

PROMOTE PRODUCTS AND SERVICES

REINFORCE YOUR BRAND

To see a demo our of our local ad network just click on the link below.

https://vimeo.com/signpostdigital/review/37816971/8df70ddbcd

For a limited time, we are offering our pre-installation discount of 35% off our standard rates. This offer is only available to the first 10 advertisers so act now.

If you are looking for a more effective and affordable alternative to print advertising or are interested in trying the latest form of digital advertising for as little as $3 a day, give us a call at 914.368.9660.

 

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Signpost Digital Expands Digital Signage Offerings

Signpost Digital Expands Digital Signage Offerings

Our latest promotional flyer shows our expanded line of digital signage products which now includes digital menu boards, in-store displays and our local ad network. Not only have we expanded our product line but are also now offering financing as well as a "Try-Before-You-Buy" program where clients can see for themselves the benefits of digital signage before committing to a solution.

If you would like to learn more about any of our products or services, give us a call at 914.368.9600.

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Signpost Digital Brings Digital Signage to Kidz Country in Mahopac

Signpost Digital Brings Digital Signage to Kidz Country in Mahopac

Signpost Digital just finished a digital signage project for Laurie Lee Ford, Director and Owner of Kidz Country that was part of their front office renovation that was completed this July. Ford was interested in one of Signpost Digital’s digital in-store displays to provide information about the day care center to parents as well as show photographs of the more than 300 children they care for on a daily basis.

We provided Ford with “Good”, “Better”, “Best” options so she could decide which solution best meets her short and long term goals as well as her financial requirements. In the end, Ford decided to go with our “Good” solution which consisted of a 42″ Plasma HDTV and an ultra-thin wall mount. As much as we try to encourage our clients to use commercial grade LCD displays there are many benefits to using a consumer display. With so many consumer displays on the market, you can’t really beat the price. Originally we were planning to use a 32″ HDTV but at the last minute found a 42″ HDTV for only $50 more and included additional digital signage benefits.

Another benefit of using a consumer display is they typically include media software that allows the TV to play photos, music and in some cases video from an SD card or USB drive. We typically use a separate media player to store and manage the content displayed on the screen but for this application a separate media player was not required.

Since most of the content will be photographs, David Vogel, owner of Signpost Digital, worked together with Laurie’s daughter, Kayde Ford to develop a workflow to get the hundreds of digital photos up on the screen. It is important to make sure the aspect ratio of the photos and the setting on the TV are set properly or the photos will be distorted.

In the end, we were able to provide Kidz Country with an digital in-store solution that met all of their needs for well under $700. All of our solutions are scalable so as their needs grow, their digital signage solution can grow with them.

If you would like to find out more about the benefits of digital signage and how you can incorporate it into your business, give us a call at (914) 368-9600.

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Aljan Jewelers

Client: Made Especially For You…
Location: Baldwin Place, NY
Type: Full-Motion Advertisement
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Friends of Karen

Client: Friends of Karen
Location: Purdys, NY
Type: Full-Motion Advertisement
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Dante’s Trattoria

Client: Dantes Trattoria
Location: Mahopac, NY
Type: Full-Motion Advertisement
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Northern Westchester Hospital

Client: Northern Westchester Hospital
Location: Mount Kisco, NY
Type: Full-Motion Advertisement
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Northern Westchester Ophthalmology PSA Demystifies Vision Myths

Northern Westchester Ophthalmology PSA Demystifies Vision Myths

Signpost Digital Inc. worked with Dr. Morris Glassman, a well respected Yorktown-based Ophthalmogist to create a public service announcement to educate local residents about eye care and eye disease prevention.  David Vogel and Dr. Morris Glassman came up with a quiz that demystifies many of the myths about our eyes and vision.

For 38 years, Dr. Morris Glassman has been providing eye care to generations of local residents at Northern Westchester Ophthalmology located at 1940 Commerce Street in Yorktown Heights.

Dr. Glassman chose to use Signpost Digital's local advertising network to help educate local residents about eye care.  A regular eye exam by an Ophthalmologist can diagnose easily treatable eye diseases before they damage your eyes.  A routine eye exam by an eye doctor can even diagnose diabetes, high blood pressure and other ailments.

If you would like to learn more about how Signpost Digital can help your business through digital advertising, give us a call at (914) 368-9600.

 

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  • “Signpost Digital’s local advertising network is a great way for us to increase local awareness of our services.” -CertaPro Painters

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