Signpost Digital just finished a digital signage project for Laurie Lee Ford, Director and Owner of Kidz Country that was part of their front office renovation that was completed this July. Ford was interested in one of Signpost Digital’s digital in-store displays to provide information about the day care center to parents as well as show photographs of the more than 300 children they care for on a daily basis.
We provided Ford with “Good”, “Better”, “Best” options so she could decide which solution best meets her short and long term goals as well as her financial requirements. In the end, Ford decided to go with our “Good” solution which consisted of a 42″ Plasma HDTV and an ultra-thin wall mount. As much as we try to encourage our clients to use commercial grade LCD displays there are many benefits to using a consumer display. With so many consumer displays on the market, you can’t really beat the price. Originally we were planning to use a 32″ HDTV but at the last minute found a 42″ HDTV for only $50 more and included additional digital signage benefits.
Another benefit of using a consumer display is they typically include media software that allows the TV to play photos, music and in some cases video from an SD card or USB drive. We typically use a separate media player to store and manage the content displayed on the screen but for this application a separate media player was not required.
Since most of the content will be photographs, David Vogel, owner of Signpost Digital, worked together with Laurie’s daughter, Kayde Ford to develop a workflow to get the hundreds of digital photos up on the screen. It is important to make sure the aspect ratio of the photos and the setting on the TV are set properly or the photos will be distorted.
In the end, we were able to provide Kidz Country with an digital in-store solution that met all of their needs for well under $700. All of our solutions are scalable so as their needs grow, their digital signage solution can grow with them.
If you would like to find out more about the benefits of digital signage and how you can incorporate it into your business, give us a call at (914) 368-9600.