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Branded TV: Communicate With Your Customers While They Watch TV | New York Digital Signage

Branded TV: Communicate With Your Customers While They Watch TV

Waiting Room TV - Combine HDTV and Digital Signage On One Screen

Just recently we started offering our Branded TV digital signage solution to dental practices.  Branded TV is our own proprietary digital signage solution that allows us to combine live TV and digital signage on the same screen.  We developed Branded TV because so many businesses are already using tvs in their businesses and waiting rooms.  This applies to car dealerships, health clubs, sports bars, auto repair shops, medical practices, and dentist offices.  

Recently we installed Dental TV in Dr. Larry Honigman's office in Hartsdale, NY.  Having unsuccessfully tried to use dental educational programming on the tv in his waiting room, he was looking for another way to communicate with his patients while they were in his waiting room.

What Dr. Honigman liked about Branded TV was it didn't replace the TV content that his patients enjoy watching but rather enhances the experience by allowing patients to learn more about his practice, while watching tv.  Kelly Condo, Dr. Honigman’s office manager also mentioned that patients weren't looking at the brochures displayed throughout the waiting room.  Branded TV allows you to get this information in front of your patients, while eliminating all of the clutter.

"Signpost has quickly become an invaluable addition to our office’s internal marketing. Finally questions are being asked about new procedures and services. This is an ease to implement, it is a powerful and efficient means of communicating with your patient."

Larry S. Honigman, D.D.S.

We developed a strategy for the content as well as designed a look and feel that complemented their branding. We targeted eight different areas:


Dental TV is a plug-n-play digital signage solution for waiting rooms.   It comes complete with:


We offer a subscription-based service in which Signpost Digital creates and manages the content displayed on the screen remotely through the cloud.  If you would like to learn more about Branded TV and how it can help your practice, give Signpost Digital a call at (914) 368-9600.Waiting Room TV - Combine HDTV and Digital Signage On One Screen

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  • “Signpost Digital’s local advertising network is a great way for us to increase local awareness of our services.” -CertaPro Painters

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