Businesses are looking for an edge. A way to separate themselves from their competition. A way that is more effective and engaging at informing their customers of their products and services. A way to deliver better customer service.
Grand Central Market, a Westchester County delicatessen and full-service caterer found that edge with a in-store digital display purchased from Signpost Digital. Owners, Ralph Hurd and Lou Ciucci see the power of digital signage and contacted David Vogel, owner of Signpost Digital, to provide them with a turnkey solution that was affordable and easy to use.
They are really excited about the day parting feature of digital signage where different information can be displayed at different parts of the day. Now they can promote their breakfast items at breakfast, lunch items during lunch-time and their prepared meals in the afternoon. Grand Central Market is so much more than a delicatessen and they are looking forward to further promoting their catering services.
Being that this is the holiday season, Grand Central is focusing on using the screen to promote their custom made gift baskets and their upcoming special event, Holiday Madness, a two day event where they will be showcasing a variety of products, special holiday offers and of course the opportunity to see Santa. The event is December 15th and 16th from 11am to 3pm so if you are in the area, be sure to visit.
If you're looking for a similar way to display current promotions throughout the day – digital signage is likely to be just what you need. Sign up for our free newsletter that is filled with information on digital signage and how it can grow your business. You will also receive our white paper on how you get started with digital signage for free using hardware and software you probably already own.