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Blog Archives | New York Digital Signage

Blog Archives

Branded TV: Communicate With Your Customers While They Watch TV

Waiting Room TV - Combine HDTV and Digital Signage On One Screen

Just recently we started offering our Branded TV digital signage solution to dental practices.  Branded TV is our own proprietary digital signage solution that allows us to combine live TV and digital signage on the same screen.  We developed Branded TV because so many businesses are already using tvs in their businesses and waiting rooms.  This applies to car dealerships, health clubs, sports bars, auto repair shops, medical practices, and dentist offices.  

Recently we installed Dental TV in Dr. Larry Honigman's office in Hartsdale, NY.  Having unsuccessfully tried to use dental educational programming on the tv in his waiting room, he was looking for another way to communicate with his patients while they were in his waiting room.

What Dr. Honigman liked about Branded TV was it didn't replace the TV content that his patients enjoy watching but rather enhances the experience by allowing patients to learn more about his practice, while watching tv.  Kelly Condo, Dr. Honigman’s office manager also mentioned that patients weren't looking at the brochures displayed throughout the waiting room.  Branded TV allows you to get this information in front of your patients, while eliminating all of the clutter.

"Signpost has quickly become an invaluable addition to our office’s internal marketing. Finally questions are being asked about new procedures and services. This is an ease to implement, it is a powerful and efficient means of communicating with your patient."

Larry S. Honigman, D.D.S.

We developed a strategy for the content as well as designed a look and feel that complemented their branding. We targeted eight different areas:

  • Mini Dental Implants
  • Invisalign
  • Zoom Teeth Whitening
  • Velscope Oral Cancer Screening
  • Botox Injections
  • Restalyne Injections
  • CareCredit Financing
  • Referral Program
  • Customer Testimonials
  • Fun Dental Facts


Dental TV is a plug-n-play digital signage solution for waiting rooms.   It comes complete with:

  • Hardware
  • Software
  • Content Creation
  • Content Management
  • Support  


We offer a subscription-based service in which Signpost Digital creates and manages the content displayed on the screen remotely through the cloud.  If you would like to learn more about Branded TV and how it can help your practice, give Signpost Digital a call at (914) 368-9600.Waiting Room TV - Combine HDTV and Digital Signage On One Screen

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Bathroom Digital Signage – Pee Controlled Video Games

I knew it was a matter of time but it is now official, Captivate-Media of the UK has developed a digital signage solution that allows for hands-free video game play while at the urinal. Bar owners are seeing a 50% increase in beer sales after installing what I call, "pee-tv".

Urinal Digital Signage

Check out this video on youTube. Don't worry, it isn't X-rated. The video is a simulation.























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See us this Saturday at the Hudson Valley Gateway Experience

This Saturday, March 23, 2013 from 11AM to 4PM, Signpost Digital, Inc. will be showcasing their 2013 line of digital in-store promotional solutions at the Hudson Valley Gateway Experience located at the Mansion at Colonial Terrace in Cortlandt Manor.


The Virtual Salesman

Our affordable, easy-to-use turnkey digital in-store promotions solution. Automate your sales efforts, grab your customer’s attention and influence their purchase decision right at the point of purchase. The Virtual Salesman can be used as an in-store digital billboard, a point-of-purchase display or a digital menu board. Engage your customers while cross selling, upselling and increasing dollars spent per transaction. Highlight new items or services, promote special offers and increase customer satisfaction.

Branded Television

Now you can use the TV in your business as a marketing tool. Great for waiting rooms in doctor’s offices, car dealerships, salons and more. Branded TV allows you to combine your own unique message with the HDTV content you are already showing.

MediaStick Android Media Player

Connect the iChannel MediaStick to any TV or computer monitor for brilliant in-store marketing. At just over 3″ long, this Andorid based media player is one of the smallest digital media players available.

The Video Name Tag

Take your digital signage to the next level with personal signage. The 2.4″ LCD display attaches to clothing with amagnetic clip. Capable of playing video and still images. With a Lithium-ion battery it is capable of playing for 6-10 hours of continous use.

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Movie Theater Digital Billboard

Movie Theater Digital Billboard

Digital signage continues to become every more present in our daily lives.  These are the screens we see at the airport showing flight information, the screen in the back of NYC taxi cabs and the screens we look at while riding in an elevator.

The applications of digital signage are far reaching so I have decided to start a blog that documents the digital signage I come across in my daily travels. Below are some photographs I took on a recent trip to the movies with my wife to see Les Miserables.  By the way, if you loved the Broadway show, you will love the film.

Anyway, back to the digital signage.  This is a great use of digital signage to provide customers with relevant information, in this case, movie show times and duration, that is easily updatable.  I didn’t have a chance to find out what they were using but if you look closely, you can see what appears to be the menu and controls of a windows-based application.  My best guess is they are using a Microsoft PowerPoint presentation on a desktop Windows PC that is connected to the screen via a VGA connection.

For businesses looking in incorporate digital signage without a significant financial investment, this is a great way to go about it.  In most cases, you already have the computer and the software.  So for the cost of a 20′ VGA cable, a display and  mount  you have a digital menu board.  Most likely this solution cost under $1,000.

If you would like to learn more about how you can add digital signage to your business, please give us a call at (914) 368-9600.  We offer a variety of solutions specifically designed for small businesses that are easy to use and affordable.  Be sure to sign up for our newsletter on our website today and receive a FREE white paper on how you can incorporate digital signage into your business with little or no money like Carmel Cinema’s did.

Carmel Cinema Digital Billboard

Digital billboard at the Carmel Cinema in Carmel, New York

Carmel Cinema Box Office

Carmel Cinema using digital billboards to show movie showtimes


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Holiday Madness at Grand Central Market This Weekend

Holiday Madness at Grand Central Market This Weekend


Holiday Madness Video from Signpost Digital on Vimeo.

Grand Central Market is getting into the holiday spirit with their first ever Holiday Madness event this Saturday and Sunday from 11AM – 3PM at their store located at 71 Route 6 in Baldwin Place just across the street from Somers Commons Shopping Center.

The event is a great opportunity to sample an assortment of their homemade dishes, as well as in-store specials on gift baskets, craft beers, seafood and much more.  Receive $10 gift certificate for every $100 you spend on a catering or gourmet gift basket order.  Save $5 instantly on any pre-made gourmet gift basket.

Long-time Mahopac residents Ralph Hurd and Lou Ciucci opened Grand Central Market in 1991. They offer the finest in Boars Head Cold Cuts, Soups, a variety of specialty pizzas and homemade salads. Grand Central is open 7 days a week serving breakfast, lunch and dinners. You can enjoy your meal on their outdoor patio, take it on the ‘go’ or choose to have delivery to your home or office.

There is a full catering menu specializing in any occasion where you don’t want to cook. Grand Central offers full service events including BBQs, Weddings, Company Picnics, Family Reunions and many local school events. They can provide you with cooks, bartenders, and waitresses to make your event a relaxing enjoyable day.

Holiday Madness Flyer

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Grand Central Market In Holiday Spirit with In-Store Digital Signage

Businesses are looking for an edge.  A way to separate themselves from their competition.  A way that is more effective and engaging at informing their customers of their products and services.  A way to deliver better customer service.

Grand Central Market, a Westchester County delicatessen and full-service caterer found that edge with a in-store digital display purchased from Signpost Digital. Owners, Ralph Hurd and Lou Ciucci see the power of digital signage and contacted David Vogel, owner of Signpost Digital, to provide them with a turnkey solution that was affordable and easy to use.

They are really excited about the day parting feature of digital signage where different information can be displayed at different parts of the day.  Now they can promote their breakfast items at breakfast, lunch items during lunch-time and their prepared meals in the afternoon.  Grand Central Market is so much more than a delicatessen and they are looking forward to further promoting their catering services.

Being that this is the holiday season, Grand Central is focusing on using the screen to promote their custom made gift baskets and their upcoming special event, Holiday Madness, a two day event where they will be showcasing a variety of products, special holiday offers and of course the opportunity to see Santa.  The event is December 15th and 16th from 11am to 3pm so if you are in the area, be sure to visit.

If you're looking for a similar way to display current promotions throughout the day – digital signage is likely to be just what you need.  Sign up for our free newsletter that is filled with information on digital signage and how it can grow your business.  You will also receive our white paper on how you get started with digital signage for free using hardware and software you probably already own.




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Use Your Own Photos and Personalize Your iPhone Case

I just purchased my first custom photo iPhone case. With so many iPhone case designs out there, I decided that the best one was one that reminded me of what is important in life. Here is what I was able to create a custom iPhone case from one of the many template designs that are available at www.Shutterfly.com

Custom iPhone Case
View the entire collection of cards.











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Digital Signage Is Everywhere…You Just Didn’t Realize It

Digital Signage is everywhere you go these days. It is in your fitness club, your supermarket, the convenience store, your elevator at work, in your doctor's waiting room, office building lobbies, movie theaters, sports arenas, fast food restaurants, concession stands, the gas pump and even the back of New York City taxicabs. I have even heard of them in bathrooms but I have yet to witness it myself.

Where did you see one today? Send us a photo.

Digital Signage: It's all around us [Infographic]

Digital Signage: It's all around us [Infographic]

Compliments of DigitalSignageToday.com

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Signpost Digital Expands Local Ad Network to Mahopac

Signpost Digital is excited to announce that we will be expanding our local ad network to Putnam County. We have partnered with Fro-Yo Fusion Frozen Yogurt located at 606 Route 6 in Mahopac where we will be installing one of our digital screens in the next few weeks.

Our local advertising network consists of digital screens located in the busiest and most popular stores in the area to display full motion local advertisements to customers while they wait. By combining 18 second advertisements that appear a minimum of 40 times a day with real-time weather, sports and news stories we have come up with a combination that engages as well as informs potential customers of your products and services.

In addition we have recently added FREE digital coupons that appear during each ad and help to drive consumers to take action.




To see a demo our of our local ad network just click on the link below.


For a limited time, we are offering our pre-installation discount of 35% off our standard rates. This offer is only available to the first 10 advertisers so act now.

If you are looking for a more effective and affordable alternative to print advertising or are interested in trying the latest form of digital advertising for as little as $3 a day, give us a call at 914.368.9660.


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Signpost Digital Expands Digital Signage Offerings

Signpost Digital Expands Digital Signage Offerings

Our latest promotional flyer shows our expanded line of digital signage products which now includes digital menu boards, in-store displays and our local ad network. Not only have we expanded our product line but are also now offering financing as well as a "Try-Before-You-Buy" program where clients can see for themselves the benefits of digital signage before committing to a solution.

If you would like to learn more about any of our products or services, give us a call at 914.368.9600.

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  • “Signpost Digital’s local advertising network is a great way for us to increase local awareness of our services.” -CertaPro Painters

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