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Client Archives | New York Digital Signage

Client Archives

Holiday Madness at Grand Central Market This Weekend

Holiday Madness at Grand Central Market This Weekend


Holiday Madness Video from Signpost Digital on Vimeo.

Grand Central Market is getting into the holiday spirit with their first ever Holiday Madness event this Saturday and Sunday from 11AM – 3PM at their store located at 71 Route 6 in Baldwin Place just across the street from Somers Commons Shopping Center.

The event is a great opportunity to sample an assortment of their homemade dishes, as well as in-store specials on gift baskets, craft beers, seafood and much more.  Receive $10 gift certificate for every $100 you spend on a catering or gourmet gift basket order.  Save $5 instantly on any pre-made gourmet gift basket.

Long-time Mahopac residents Ralph Hurd and Lou Ciucci opened Grand Central Market in 1991. They offer the finest in Boars Head Cold Cuts, Soups, a variety of specialty pizzas and homemade salads. Grand Central is open 7 days a week serving breakfast, lunch and dinners. You can enjoy your meal on their outdoor patio, take it on the ‘go’ or choose to have delivery to your home or office.

There is a full catering menu specializing in any occasion where you don’t want to cook. Grand Central offers full service events including BBQs, Weddings, Company Picnics, Family Reunions and many local school events. They can provide you with cooks, bartenders, and waitresses to make your event a relaxing enjoyable day.

Holiday Madness Flyer

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Grand Central Market In Holiday Spirit with In-Store Digital Signage

Businesses are looking for an edge.  A way to separate themselves from their competition.  A way that is more effective and engaging at informing their customers of their products and services.  A way to deliver better customer service.

Grand Central Market, a Westchester County delicatessen and full-service caterer found that edge with a in-store digital display purchased from Signpost Digital. Owners, Ralph Hurd and Lou Ciucci see the power of digital signage and contacted David Vogel, owner of Signpost Digital, to provide them with a turnkey solution that was affordable and easy to use.

They are really excited about the day parting feature of digital signage where different information can be displayed at different parts of the day.  Now they can promote their breakfast items at breakfast, lunch items during lunch-time and their prepared meals in the afternoon.  Grand Central Market is so much more than a delicatessen and they are looking forward to further promoting their catering services.

Being that this is the holiday season, Grand Central is focusing on using the screen to promote their custom made gift baskets and their upcoming special event, Holiday Madness, a two day event where they will be showcasing a variety of products, special holiday offers and of course the opportunity to see Santa.  The event is December 15th and 16th from 11am to 3pm so if you are in the area, be sure to visit.

If you're looking for a similar way to display current promotions throughout the day – digital signage is likely to be just what you need.  Sign up for our free newsletter that is filled with information on digital signage and how it can grow your business.  You will also receive our white paper on how you get started with digital signage for free using hardware and software you probably already own.




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Signpost Digital Brings Digital Signage to Kidz Country in Mahopac

Signpost Digital Brings Digital Signage to Kidz Country in Mahopac

Signpost Digital just finished a digital signage project for Laurie Lee Ford, Director and Owner of Kidz Country that was part of their front office renovation that was completed this July. Ford was interested in one of Signpost Digital’s digital in-store displays to provide information about the day care center to parents as well as show photographs of the more than 300 children they care for on a daily basis.

We provided Ford with “Good”, “Better”, “Best” options so she could decide which solution best meets her short and long term goals as well as her financial requirements. In the end, Ford decided to go with our “Good” solution which consisted of a 42″ Plasma HDTV and an ultra-thin wall mount. As much as we try to encourage our clients to use commercial grade LCD displays there are many benefits to using a consumer display. With so many consumer displays on the market, you can’t really beat the price. Originally we were planning to use a 32″ HDTV but at the last minute found a 42″ HDTV for only $50 more and included additional digital signage benefits.

Another benefit of using a consumer display is they typically include media software that allows the TV to play photos, music and in some cases video from an SD card or USB drive. We typically use a separate media player to store and manage the content displayed on the screen but for this application a separate media player was not required.

Since most of the content will be photographs, David Vogel, owner of Signpost Digital, worked together with Laurie’s daughter, Kayde Ford to develop a workflow to get the hundreds of digital photos up on the screen. It is important to make sure the aspect ratio of the photos and the setting on the TV are set properly or the photos will be distorted.

In the end, we were able to provide Kidz Country with an digital in-store solution that met all of their needs for well under $700. All of our solutions are scalable so as their needs grow, their digital signage solution can grow with them.

If you would like to find out more about the benefits of digital signage and how you can incorporate it into your business, give us a call at (914) 368-9600.

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Northern Westchester Ophthalmology PSA Demystifies Vision Myths

Northern Westchester Ophthalmology PSA Demystifies Vision Myths

Signpost Digital Inc. worked with Dr. Morris Glassman, a well respected Yorktown-based Ophthalmogist to create a public service announcement to educate local residents about eye care and eye disease prevention.  David Vogel and Dr. Morris Glassman came up with a quiz that demystifies many of the myths about our eyes and vision.

For 38 years, Dr. Morris Glassman has been providing eye care to generations of local residents at Northern Westchester Ophthalmology located at 1940 Commerce Street in Yorktown Heights.

Dr. Glassman chose to use Signpost Digital's local advertising network to help educate local residents about eye care.  A regular eye exam by an Ophthalmologist can diagnose easily treatable eye diseases before they damage your eyes.  A routine eye exam by an eye doctor can even diagnose diabetes, high blood pressure and other ailments.

If you would like to learn more about how Signpost Digital can help your business through digital advertising, give us a call at (914) 368-9600.


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What is digital signage and can my company afford it?

What is digital signage and can my company afford it?

In a world where information is ubiquitous and consumers are hesitant to invest in a product without first doing some research, it’s no wonder that businesses are looking for new ways to reach customers.

In fact, more and more businesses are replacing traditional signage such as posters, flyers and billboards and are increasingly turning to digital signage, which is any digital screen that delivers information, entertainment or advertising to consumers at the right time and at the right place. As a result, businesses are seeing increased revenue, foot traffic and customer retention.

For years, digital signage was something that only large corporations utilized in their retail stores because they had the financial and technical resources to implement it. With the proliferation of high definition content and the demand for HD displays, the cost has dropped considerably in price, making this a viable option for the small business. The technology has also gotten simpler to use with signage solutions that in most instances are plug-and-play.

Many small businesses are now discovering ways of using these inexpensive displays to create digital signage solutions using existing hardware and software. There is no reason why you can’t use a digital photo frame, a DVD player or a PC playing a PowerPoint presentation to promote your products and services. Even though these are great starting points, I don’t necessarily recommend consumer products be used long term. None of these devices were ever intended for continuous daily use and will most likely fail prematurely and unexpectedly.

For example, the Intermediate School in the Somers School District connected a personal computer playing a PowerPoint presentation to a 42” LCD display in the lobby of their school to create their own digital signage solution. Was this the best solution? No. But it didn’t cost them anything and they achieved their goal of providing information about the school to the students, teachers and parents. In the end they realized this solution had limited functionality and wasn’t easy to manage.

For less than $500, we found a solution that offered greater functionality, was easy to use and had no recurring costs. They were now able to display text, images and video in different areas of the screen, schedule the content so that the right information was being seen at the right time, able to manage the content remotely and allowed them to return the PC back to valuable office use.

As you can see, it doesn’t have to cost a lot of money to add digital signage to your business. There are hundreds of choices currently available. We help small businesses find ways of using digital signage to improve communication with customers and increase sales by offering an affordable digital signage solution. If you have any questions about how you can use digital signage to grow your business, feel free to give me a call.

Digital Signage at Somers Intermediate School

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$11.95 Four Course Dinner Special at Dante’s Restaurant in Mahopac

$11.95 Four Course Dinner Special at Dante’s Restaurant in Mahopac

Dante's Italian Restaurant from Signpost Digital on Vimeo.

Josephine Picca, owner of Dante's Restaurant is offering 3 incredible money saving deals. First, for only $11.95, enjoy a 4 course dinner special including soup or salad, pasta, chicken entree, dessert and coffee (Dine In Only). You can substitute veal for only $2 more. Second, save $10 off your check ($50 minimum). Good Monday through Thursday. And lastly don't forget that everyday, you can purchase a large cheese pizza for only $10.95.

Dante's Restaurant located in northern Westchester County offers to true taste of Italy right here in Mahopac. Located in the Super A&P Shopping Center just off or Route 6, they are open 7 days a week for lunch and dinner.

To take advantage of this offer simply stop by one of our local ad network locations in Baldwin Place and snap a picture of the offer with your cellphone when it appears on the screen. The store running this offer is Grand Central Market on Route 6 across from the Somers Commons Shopping Center.

My family eats at Dante's on a regular basis and I think their lasagna is the best I have ever had.

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15% Off Framing at Somers Custom Framing

15% Off Framing at Somers Custom Framing

Ginny and Ken Ryan, owners of Somers Custom Framing & Gift are offering an incredible deal on custom framing. Save 15% off custom framing when combined with any photo printing order.

Somers Custom Framing located in northern Westchester County in the heart of Somers, New York, uniquely blends Custom Picture Framing, Custom Printing Services, Art Gallery and a Gifts Boutique. Their specialties include beautiful Custom Picture Framing for prints, photos, canvasses, sports memorabilia, collectibles, mirrors and much more. If you have an item that needs to be properly preserved and displayed, we can frame it.

Their Print Studio services include photo restoration, photo enlargement, graphic design and print to canvas. Photographers love us because we carry a wide selection of high quality archival photo papers to choose from. Our specialty is printing limited edition giclee reproductions for local artists. Two of our most popular custom printed gift items are the photo pillows and custom stationery note-cards. Both of these items can be turned around overnight if necessary for a truly custom one-of-a-kind gift.

To take advantage of this offer simply stop by one of our local ad network locations in Baldwin Place and snap a picture of the offer with your cellphone when it appears on the screen. The two stores running this offer are Grand Central Market on Route 6 across from the Somers Commons Shopping Center and Peppino’s Pizzeria in the Somers Commons Shopping Center.

I recently used Somers Custom Framing to make a custom photo canvas and a photo pillow and both came out fantastic.

Various Gifts Available at Somers Custom Framing

Types of Gifts Available at Somers Custom Framing

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  • “Signpost Digital’s local advertising network is a great way for us to increase local awareness of our services.” -CertaPro Painters

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