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Signpost Digital News Archives | New York Digital Signage

Signpost Digital News Archives

Branded TV: Communicate With Your Customers While They Watch TV

Waiting Room TV - Combine HDTV and Digital Signage On One Screen

Just recently we started offering our Branded TV digital signage solution to dental practices.  Branded TV is our own proprietary digital signage solution that allows us to combine live TV and digital signage on the same screen.  We developed Branded TV because so many businesses are already using tvs in their businesses and waiting rooms.  This applies to car dealerships, health clubs, sports bars, auto repair shops, medical practices, and dentist offices.  

Recently we installed Dental TV in Dr. Larry Honigman's office in Hartsdale, NY.  Having unsuccessfully tried to use dental educational programming on the tv in his waiting room, he was looking for another way to communicate with his patients while they were in his waiting room.

What Dr. Honigman liked about Branded TV was it didn't replace the TV content that his patients enjoy watching but rather enhances the experience by allowing patients to learn more about his practice, while watching tv.  Kelly Condo, Dr. Honigman’s office manager also mentioned that patients weren't looking at the brochures displayed throughout the waiting room.  Branded TV allows you to get this information in front of your patients, while eliminating all of the clutter.

"Signpost has quickly become an invaluable addition to our office’s internal marketing. Finally questions are being asked about new procedures and services. This is an ease to implement, it is a powerful and efficient means of communicating with your patient."

Larry S. Honigman, D.D.S.

We developed a strategy for the content as well as designed a look and feel that complemented their branding. We targeted eight different areas:

  • Mini Dental Implants
  • Invisalign
  • Zoom Teeth Whitening
  • Velscope Oral Cancer Screening
  • Botox Injections
  • Restalyne Injections
  • CareCredit Financing
  • Referral Program
  • Customer Testimonials
  • Fun Dental Facts


Dental TV is a plug-n-play digital signage solution for waiting rooms.   It comes complete with:

  • Hardware
  • Software
  • Content Creation
  • Content Management
  • Support  


We offer a subscription-based service in which Signpost Digital creates and manages the content displayed on the screen remotely through the cloud.  If you would like to learn more about Branded TV and how it can help your practice, give Signpost Digital a call at (914) 368-9600.Waiting Room TV - Combine HDTV and Digital Signage On One Screen

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Bathroom Digital Signage – Pee Controlled Video Games

I knew it was a matter of time but it is now official, Captivate-Media of the UK has developed a digital signage solution that allows for hands-free video game play while at the urinal. Bar owners are seeing a 50% increase in beer sales after installing what I call, "pee-tv".

Urinal Digital Signage

Check out this video on youTube. Don't worry, it isn't X-rated. The video is a simulation.























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Grand Central Market In Holiday Spirit with In-Store Digital Signage

Businesses are looking for an edge.  A way to separate themselves from their competition.  A way that is more effective and engaging at informing their customers of their products and services.  A way to deliver better customer service.

Grand Central Market, a Westchester County delicatessen and full-service caterer found that edge with a in-store digital display purchased from Signpost Digital. Owners, Ralph Hurd and Lou Ciucci see the power of digital signage and contacted David Vogel, owner of Signpost Digital, to provide them with a turnkey solution that was affordable and easy to use.

They are really excited about the day parting feature of digital signage where different information can be displayed at different parts of the day.  Now they can promote their breakfast items at breakfast, lunch items during lunch-time and their prepared meals in the afternoon.  Grand Central Market is so much more than a delicatessen and they are looking forward to further promoting their catering services.

Being that this is the holiday season, Grand Central is focusing on using the screen to promote their custom made gift baskets and their upcoming special event, Holiday Madness, a two day event where they will be showcasing a variety of products, special holiday offers and of course the opportunity to see Santa.  The event is December 15th and 16th from 11am to 3pm so if you are in the area, be sure to visit.

If you're looking for a similar way to display current promotions throughout the day – digital signage is likely to be just what you need.  Sign up for our free newsletter that is filled with information on digital signage and how it can grow your business.  You will also receive our white paper on how you get started with digital signage for free using hardware and software you probably already own.




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Digital Signage Is Everywhere…You Just Didn’t Realize It

Digital Signage is everywhere you go these days. It is in your fitness club, your supermarket, the convenience store, your elevator at work, in your doctor's waiting room, office building lobbies, movie theaters, sports arenas, fast food restaurants, concession stands, the gas pump and even the back of New York City taxicabs. I have even heard of them in bathrooms but I have yet to witness it myself.

Where did you see one today? Send us a photo.

Digital Signage: It's all around us [Infographic]

Digital Signage: It's all around us [Infographic]

Compliments of DigitalSignageToday.com

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Signpost Digital Expands Local Ad Network to Mahopac

Signpost Digital is excited to announce that we will be expanding our local ad network to Putnam County. We have partnered with Fro-Yo Fusion Frozen Yogurt located at 606 Route 6 in Mahopac where we will be installing one of our digital screens in the next few weeks.

Our local advertising network consists of digital screens located in the busiest and most popular stores in the area to display full motion local advertisements to customers while they wait. By combining 18 second advertisements that appear a minimum of 40 times a day with real-time weather, sports and news stories we have come up with a combination that engages as well as informs potential customers of your products and services.

In addition we have recently added FREE digital coupons that appear during each ad and help to drive consumers to take action.




To see a demo our of our local ad network just click on the link below.


For a limited time, we are offering our pre-installation discount of 35% off our standard rates. This offer is only available to the first 10 advertisers so act now.

If you are looking for a more effective and affordable alternative to print advertising or are interested in trying the latest form of digital advertising for as little as $3 a day, give us a call at 914.368.9660.


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Signpost Digital Expands Digital Signage Offerings

Signpost Digital Expands Digital Signage Offerings

Our latest promotional flyer shows our expanded line of digital signage products which now includes digital menu boards, in-store displays and our local ad network. Not only have we expanded our product line but are also now offering financing as well as a "Try-Before-You-Buy" program where clients can see for themselves the benefits of digital signage before committing to a solution.

If you would like to learn more about any of our products or services, give us a call at 914.368.9600.

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Signpost Digital Brings Digital Signage to Kidz Country in Mahopac

Signpost Digital Brings Digital Signage to Kidz Country in Mahopac

Signpost Digital just finished a digital signage project for Laurie Lee Ford, Director and Owner of Kidz Country that was part of their front office renovation that was completed this July. Ford was interested in one of Signpost Digital’s digital in-store displays to provide information about the day care center to parents as well as show photographs of the more than 300 children they care for on a daily basis.

We provided Ford with “Good”, “Better”, “Best” options so she could decide which solution best meets her short and long term goals as well as her financial requirements. In the end, Ford decided to go with our “Good” solution which consisted of a 42″ Plasma HDTV and an ultra-thin wall mount. As much as we try to encourage our clients to use commercial grade LCD displays there are many benefits to using a consumer display. With so many consumer displays on the market, you can’t really beat the price. Originally we were planning to use a 32″ HDTV but at the last minute found a 42″ HDTV for only $50 more and included additional digital signage benefits.

Another benefit of using a consumer display is they typically include media software that allows the TV to play photos, music and in some cases video from an SD card or USB drive. We typically use a separate media player to store and manage the content displayed on the screen but for this application a separate media player was not required.

Since most of the content will be photographs, David Vogel, owner of Signpost Digital, worked together with Laurie’s daughter, Kayde Ford to develop a workflow to get the hundreds of digital photos up on the screen. It is important to make sure the aspect ratio of the photos and the setting on the TV are set properly or the photos will be distorted.

In the end, we were able to provide Kidz Country with an digital in-store solution that met all of their needs for well under $700. All of our solutions are scalable so as their needs grow, their digital signage solution can grow with them.

If you would like to find out more about the benefits of digital signage and how you can incorporate it into your business, give us a call at (914) 368-9600.

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Northern Westchester Ophthalmology PSA Demystifies Vision Myths

Northern Westchester Ophthalmology PSA Demystifies Vision Myths

Signpost Digital Inc. worked with Dr. Morris Glassman, a well respected Yorktown-based Ophthalmogist to create a public service announcement to educate local residents about eye care and eye disease prevention.  David Vogel and Dr. Morris Glassman came up with a quiz that demystifies many of the myths about our eyes and vision.

For 38 years, Dr. Morris Glassman has been providing eye care to generations of local residents at Northern Westchester Ophthalmology located at 1940 Commerce Street in Yorktown Heights.

Dr. Glassman chose to use Signpost Digital's local advertising network to help educate local residents about eye care.  A regular eye exam by an Ophthalmologist can diagnose easily treatable eye diseases before they damage your eyes.  A routine eye exam by an eye doctor can even diagnose diabetes, high blood pressure and other ailments.

If you would like to learn more about how Signpost Digital can help your business through digital advertising, give us a call at (914) 368-9600.


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Looking for Advertising Sales Representative

Signpost Digital, Inc. is currently looking for qualified applicants for an Advertising Sales Rep position.

Individual will work with President in developing new business opportunities and grow client base for Westchester-based digital media company that specializes in digital signage solutions for small businesses.  Our products include digital billboards, digital menu boards, in-store displays and a local advertising network.  To be successful in this position, you need to have strong communication skills, positive attitude and be tech-savvy.

Candidates should have

• successful sales track record of prospecting, networking and closing deals, preferably in advertising

• comfortable using online sales software for tracking leads and sales

• established relationships with Westchester and Putnam based businesses a definite PLUS

This position offers a flexible work schedule with a realistic earning potential for the right candidate of up to $45,000 annually. Part time: 20-30 hrs a week

Email your resume and cover letter to info@signpostidigital.com

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How to add a wood frame around your HDTV

Many HDTV homeowners as well as business owners are interested in softening the look of their HDTV and now there is a very easy way to do it.  FrameTheTV.com has developed a solution that allows you to chose from over 30 different types of frame designs and 5 different matte colors.  The great thing about this product is that the frame does not interfere with the remote sensor allowing for full use of the remote control.  The frame works with all types of mounts except the table mount that typically comes with the HDTV.

If you want to learn more go to www.framethetv.com or call them at 214.402.8704.

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  • “Signpost Digital’s local advertising network is a great way for us to increase local awareness of our services.” -CertaPro Painters

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