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Signpost Digital News Archives | Page 2 of 2 | New York Digital Signage

Signpost Digital News Archives

Please VOTE for Signpost Digital in PostNet “Boost This Biz” Contest

Please VOTE for Signpost Digital in PostNet “Boost This Biz” Contest

It is no longer business as usual. Groupon, Facebook, Text Marketing and Mobile Marketing have drastically changed the shopping habits of consumers. Businesses need new ways of reaching and interacting with customers to stay competitive. Our compelling creative and innovative solutions make digital signage affordable and easy to use.

Our digital posters, digital menu boards, in-store displays and local ad network all help small businesses BUILD their brand, INFLUENCE consumer behavior, INCREASE store traffic, BOOST sales and INSPIRE customer loyalty.

Please VOTE for us so we can win a chance at $15,000 in prizes from PostNet in their 2012 Boost This Biz Contest. With PostNet’s help we will be able to develop the necessary marketing materials needed to increase our reach and continue our efforts to educate small businesses on the benefits of digital signage.

 

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What is digital signage and can my company afford it?

What is digital signage and can my company afford it?

In a world where information is ubiquitous and consumers are hesitant to invest in a product without first doing some research, it’s no wonder that businesses are looking for new ways to reach customers.

In fact, more and more businesses are replacing traditional signage such as posters, flyers and billboards and are increasingly turning to digital signage, which is any digital screen that delivers information, entertainment or advertising to consumers at the right time and at the right place. As a result, businesses are seeing increased revenue, foot traffic and customer retention.

For years, digital signage was something that only large corporations utilized in their retail stores because they had the financial and technical resources to implement it. With the proliferation of high definition content and the demand for HD displays, the cost has dropped considerably in price, making this a viable option for the small business. The technology has also gotten simpler to use with signage solutions that in most instances are plug-and-play.

Many small businesses are now discovering ways of using these inexpensive displays to create digital signage solutions using existing hardware and software. There is no reason why you can’t use a digital photo frame, a DVD player or a PC playing a PowerPoint presentation to promote your products and services. Even though these are great starting points, I don’t necessarily recommend consumer products be used long term. None of these devices were ever intended for continuous daily use and will most likely fail prematurely and unexpectedly.

For example, the Intermediate School in the Somers School District connected a personal computer playing a PowerPoint presentation to a 42” LCD display in the lobby of their school to create their own digital signage solution. Was this the best solution? No. But it didn’t cost them anything and they achieved their goal of providing information about the school to the students, teachers and parents. In the end they realized this solution had limited functionality and wasn’t easy to manage.

For less than $500, we found a solution that offered greater functionality, was easy to use and had no recurring costs. They were now able to display text, images and video in different areas of the screen, schedule the content so that the right information was being seen at the right time, able to manage the content remotely and allowed them to return the PC back to valuable office use.

As you can see, it doesn’t have to cost a lot of money to add digital signage to your business. There are hundreds of choices currently available. We help small businesses find ways of using digital signage to improve communication with customers and increase sales by offering an affordable digital signage solution. If you have any questions about how you can use digital signage to grow your business, feel free to give me a call.

Digital Signage at Somers Intermediate School

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$11.95 Four Course Dinner Special at Dante’s Restaurant in Mahopac

$11.95 Four Course Dinner Special at Dante’s Restaurant in Mahopac

Dante's Italian Restaurant from Signpost Digital on Vimeo.

Josephine Picca, owner of Dante's Restaurant is offering 3 incredible money saving deals. First, for only $11.95, enjoy a 4 course dinner special including soup or salad, pasta, chicken entree, dessert and coffee (Dine In Only). You can substitute veal for only $2 more. Second, save $10 off your check ($50 minimum). Good Monday through Thursday. And lastly don't forget that everyday, you can purchase a large cheese pizza for only $10.95.

Dante's Restaurant located in northern Westchester County offers to true taste of Italy right here in Mahopac. Located in the Super A&P Shopping Center just off or Route 6, they are open 7 days a week for lunch and dinner.

To take advantage of this offer simply stop by one of our local ad network locations in Baldwin Place and snap a picture of the offer with your cellphone when it appears on the screen. The store running this offer is Grand Central Market on Route 6 across from the Somers Commons Shopping Center.

My family eats at Dante's on a regular basis and I think their lasagna is the best I have ever had.

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15% Off Framing at Somers Custom Framing

15% Off Framing at Somers Custom Framing

Ginny and Ken Ryan, owners of Somers Custom Framing & Gift are offering an incredible deal on custom framing. Save 15% off custom framing when combined with any photo printing order.

Somers Custom Framing located in northern Westchester County in the heart of Somers, New York, uniquely blends Custom Picture Framing, Custom Printing Services, Art Gallery and a Gifts Boutique. Their specialties include beautiful Custom Picture Framing for prints, photos, canvasses, sports memorabilia, collectibles, mirrors and much more. If you have an item that needs to be properly preserved and displayed, we can frame it.

Their Print Studio services include photo restoration, photo enlargement, graphic design and print to canvas. Photographers love us because we carry a wide selection of high quality archival photo papers to choose from. Our specialty is printing limited edition giclee reproductions for local artists. Two of our most popular custom printed gift items are the photo pillows and custom stationery note-cards. Both of these items can be turned around overnight if necessary for a truly custom one-of-a-kind gift.

To take advantage of this offer simply stop by one of our local ad network locations in Baldwin Place and snap a picture of the offer with your cellphone when it appears on the screen. The two stores running this offer are Grand Central Market on Route 6 across from the Somers Commons Shopping Center and Peppino’s Pizzeria in the Somers Commons Shopping Center.

I recently used Somers Custom Framing to make a custom photo canvas and a photo pillow and both came out fantastic.

Various Gifts Available at Somers Custom Framing

Types of Gifts Available at Somers Custom Framing

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2 Week Trial of Karate at Jim Smith Karate for only $39.95

2 Week Trial of Karate at Jim Smith Karate for only $39.95

Jim Smith Karate from Signpost Digital on Vimeo.

Hanshi Jim Smith, owner of Jim Smith Karate, located in Yorktown Heights is offering an incredible deal for anyone interested in trying Karate. For only $39.95, you can spend 2 weeks at Jim Smith Karate at the corner of Mahopac Avenue and Route 6. They are open 5 days a week and offer classes for children as young as 3-1/2 years old up to adult. So come as often as you like.

To take advantage of this offer simply stop by one of our local ad network locations in Baldwin Place and snap a picture of the offer with your cellphone when it appears on the screen. The two stores running this offer are Grand Central Market on Route 6 across from the Somers Commons Shopping Center and Peppino’s Pizzeria in the Somers Commons Shopping Center.

I was so impressed with Jim and his staff that I signed up my 9 year old son and he is loving it.

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In Local News….

In Local News….

A couple of weeks ago I was interviewed by Rick Pezzulo of The Daily Somers to cover a story on my business, Signpost Digital and the work I am doing in the area to help local businesses. In 2011, I launched my local advertising network in Somers to provide local businesses with a more effective and more affordable alternative to traditional print advertising. The network consists of large 40″ LCD displays placed in the most popular and busiest businesses in the area that play eighteen second video ads and up-to-date news and weather. For around $4 a day, local businesses now have a way to reach potential customers when and where they shop on a daily basis. Our screens are currently located at Grand Central Market on Route 6 in Baldwin Place and Peppino’s Pizzeria in the Somers Commons Shopping Center. We are actively looking to expand our network to other towns in northern Westchester County.

To learn more click on the link to the story below.

Somers Man Shows Businesses Signs of the Time

Example of Local Ad Network in Peppino's Pizzeria in Baldwin Place, NY

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LG reduces thickness of their LCD displays

LG continues to improve on their already great LCD displays. Check out this video to see just how thin they have gotten.

http://www.youtube.com/watch?v=EYX5fFxcXWU&sns=fb

Signpost Digital is a digital media company serving local businesses in Westchester County providing them with affordable, effective and easy-to-use digital signage solutions that are proven to increase customer dwell times and increase sales. We are an authorized reseller of LG displays so please contact us to find out more about their product line or how digital signage can reduce costs and increase sales.

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Influence at the Point of Sale

Did you know that 74% of purchase decisions are made in the store at the point of sale? That means that you have the power to 100% control the messaging and communication that your customer receives in your store and highly influence their buying decision. Take control with digital signing from Signpost Digital. We can help set you up with the right solution for your business needs.

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  • “Signpost Digital’s local advertising network is a great way for us to increase local awareness of our services.” -CertaPro Painters

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