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Digital signage is the use of any type of digital screen to deliver information, entertainment or advertising to consumers. Digital signage is a quick and effective means of providing attention-grabbing visuals that send the right message to the right location at the right time. Digital signage is being used for digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks and more.
Digital signage is a critical tool within retail to effectively communicate and interact with customers and employees. Businesses are using digital signage to increase revenue, foot traffic and differentiate themselves from the competition. Digital signage can also assist in enhancing the in-store customer experience by reducing perceived wait times and improving overall communication (including branding and advertising) to existing and potential new customers.
What Arethe Benefits?
Digital signage is helping businesses provide valuable information about their services and products to their customers at the right place and the right time. As a result, businesses have made a significant impact on increasing revenue, foot traffic and customer retention.
Digital signage captures people’s interest and draws attention to products or services that businesses wish to promote. Animated digital content attracts 5 times the number of viewers and 8 times the viewer seconds compared to equivalent static advertisements*.
Digital Signage is replacing traditional signage such as posters, flyers and billboards because it saves businesses time and money. With digital signage, updating an advertisement has virtually no cost other than design changes to the content itself. It eliminates mailing, distribution and printing costs. Content can also be targeted to play at specific times to reach specific demographic groups.
* Supporting documentation provided upon request
“Signpost Digital’s local advertising network is a great way for us to increase local awareness of our services.” -CertaPro Painters