Q: Why is Signpost Digital better than the competition?
A: Signpost Digital uses the latest technology in the form of networked digital signage. A dual live time scrolling ticker provides stock prices, sports scores, 3-day weather and news updates. These feeds bring constant attention to the digital sign and your ad!
Q: How long does each advertisement run on the ourTown local advertising network?
A: Signpost Digital’s advertisements are displayed for 10 seconds.
Q: How frequently does my ad play on the ourTown local advertising network?
A: Your ad plays every 9 minutes or 60 times a day in a 9-hour period.
Q: How much does it cost to advertise on the ourTown network?
A: Digital advertising is a very affordable form of local advertising as compared to other forms including print, radio, tv and online advertising. Advertising prices range from $120 to $160 per month. Discounts are offered for multiple locations.
Q: Why should I advertise with digital signage over other forms of advertising?
A: Consumers have been desensitized by traditional marketing such as newspapers, billboards and magazines. Digital signage provides your audience with compelling content that is memorable.
Q: I currently don’t have any advertisements and I’m curious about the cost for content creation?
A: We create dynamic animated advertisements that are visually engaging and motivate the viewer to take action for only $249.
Q: Does Signpost Digital offer exclusivity for advertisers?
A: Yes, you can have exclusivity in your vertical market for a nominal fee.
Q: What is the difference between using a consumer and a commercial display?
A: Commercial displays are built to operate 24/7, can be used horizontally or vertically, have an impact-resistant housing and anti-glare glass, and come with a 3-year warranty. If you choose to use a consumer display for commercial use, the standard 90-day warranty is void.
Q: What is a digital sign network?
A: Signpost Digital utilizes its dynamic messaging system to manage and distribute your content, as well as news updates, stock reports, weather and sports feeds to LCD panels.
Q: How important is content?
A: Content is the most important aspect of digital signage. Quality content that is relevant, timely and updated often is critical to the success of a digital signage solution.
Q: What is the difference between networked versus non-networked digital signage?
A: Networked digital signage is managed through the Internet, which allows Signpost Digital to update advertisements or information quickly and efficiently.
Q: Why should I network my business location?
A: The GoMotion network will provide your company with a high-impact digital sign network that enhances the customer experience while increasing in-house sales and services. The GoMotion network is a tool that will give you an edge over your competitors.
Q: How will the network increase sales?
A: A strategically placed digital sign will impact consumers at the point of purchase!
Q: What kind of screens does GoMotion utilize?
A: We utilize industrial grade LCD’s or plasmas that are specifically made for digital signage.
Q: Is there a warranty in equipment?
A: Yes, typically offer a 3-year parts, labor or replacement warranty, with an extended warranty available.
Q: What should be the goal of my digital sign network?
A: Digital signage is typically deployed with these goals in mind: 1) To advertise a product or service. 2) To communicate an upcoming event. 3) To entertain your customers during waiting periods, thus improving customer satisfaction.
Q: In addition to equipment purchase, are there any other fees?
A: Yes, network management and content creation fees.
Q: Do I have to do anything once my digital sign network is installed at my place of business?
A: No, GoMotion will fully manage and update the entire network.