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The Facts | New York Digital Signage

General Questions

Why should I chose digital signage over other forms of advertising?

Consumers have been desensitized by traditional marketing such as newspapers, billboards and magazines. Digital signage provides your audience with compelling content that is memorable.

How does digital signage increase revenue?

75% of all buying decisions happen at the point of purchase. A strategically placed digital signage at the point of purchase will impact the consumer and cause them to take action.

What is the difference between using a consumer and a commercial display?

Commercial displays are built to operate 24/7, can be used horizontally or vertically, have an impact-resistant housing and anti-glare glass, and come with a 3-year warranty. Consumer displays aren’t designed for continuous use so when used for commercial use, the standard 90-day warranty is void.

What kind of screens does Signpost Digital use?

Signpost Digital only uses industrial grade LCD’s or plasma displays that are specifically designed for digital signage.

Why is Signpost Digital better than the competition?

Because content is king and David Vogel, President of Signpost Digital has over 15 years of experience creating and editing national television commercials to your advertisements. We pride ourselves on not only providing the most affordable digital signage solutions for small businesses but content that engages the customer and causes them to take action.

How important is content?

Content is the most important aspect of digital signage. Quality content that is relevant, timely and updated often is critical to the success of a digital signage solution.

I currently don’t have any advertisements, how much does it cost for Signpost Digital to create our ad?

We create static and animated advertisements that are visually engaging and motivate the viewer to take action. Pricing for static ads start at as little as $159 and for animated ads, as little as $249.

Point of Purchase Questions

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What is the benefit of using digital signage at the point of purchase?

75% of buying decisions are made at the point of purchase. Digital signage allows you to take advantage of that and increase revenue.

In addition to cost of the display, are there any other fees?

Yes, the display is useless without content. The content is the most important component of digital signage. You can create your own but we strongly recommend using a professional content provider like Signpost Digital for your content needed. Poorly executed ads can actually hurt your company image and have a negative impact on your business.

Is there a warranty on the display?

Yes, the display comes with a 1-year a parts, labor or replacement warranty.

Local Advertising Network Questions

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What is a Local Advertising Network?

Signpost Digital’s Local Advertising Network offers local businesses an affordable and effective way for local small businesses to promote their products and services on large LCD displays when and where potential customers shop. By combining 12 second engaging advertisements with dynamic up-to-date news, weather and sports encourages customers to continue to watch the display.

How long does each advertisement run on the Local Advertising Network?

Signpost Digital’s advertisements are displayed for a total of 12 seconds.

How frequently does my advertisement play on the Local Advertising Network?

Your advertisement plays every 9 minutes or 60 times a day based on a 9-hour period.

How much does it cost to advertise on the Local Advertising Network?

Advertising on are network is a very affordable when compared to other forms including print, radio, tv and online advertising. Monthly advertising starts at $120 a month. With advertisements at multiple locations the monthly cost drops to $99 a month.

Does Signpost Digital offer exclusivity for advertisers?

Yes. You can be the only business in your vertical market appearing on the Local Advertising Network for a nominal fee.

Do you incorporate mobile marketing in your advertisements?

Absolutely. We drive customers to take action by combining engaging commercials with SMS mobile coupon offers that customers can download directly to their mobile device. This provides an effective method for a “pulling” approach to marketing versus the “push” approach that most advertisements utilize. Now, customers will not only receive discount coupons from these businesses when in front of the screen, but also on their mobile phones by enrolling for future SMS-based offers.

Custom Network Questions

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What should be the objective of my custom signage solution?

Typically, digital signage is deployed to advertise a product or service; improve company branding, communicate information to staff or customers and to improve customer support and satisfaction

  • “Signpost Digital’s local advertising network is a great way for us to increase local awareness of our services.” -CertaPro Painters

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Send us an email here for any questions or comments or to receive a quote. We look forward to hearing from you.

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