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Digital signage delivers dynamic advertising and communication at various out-of-home locations where people gather, shop, entertain, walk and wait. With today’s widely available broadband infrastructure and the increasing affordability of digital displays, the appeal of this this new generation of digital communication is quickly growing.
Signpost Digital offers several services related to placing LCD displays in retail businesses as a way to inform, educate and advertise. In addition to installing custom solutions in businesses to promote their brand and products, we also provide turn-key network solutions.
Digital signage networks are one of the fastest growing advertising and informational mediums available today. Reaching a captive audience multiple times per hour with longer message retention will not only benefit your business with loyal, repeat customers, but will ultimately benefit the community as well.
Signpost Digital is leading the way in captivating customers while they shop. We have created a new in-store experience that reinforces your brand, promotes your products and services, and entertains your customers while they wait.
The OurTown™ network, Signpost Digital’s local advertising network, joins together compelling local advertisements with up-to-date news and weather on LCD screens strategically placed in high-foot-traffic businesses in the community.
Our network provides local businesses with an affordable and effective way to reach existing and potential customers when and where they shop or eat. It provides the right message to the right audience at the right time.
Signpost Digital is committed to providing the most cost effective and affordable form of advertisingwith the following benefits:
*Animated digital content attracts 5 times the number of viewers and 8 times the viewer seconds versus the equivalent static posters.
*Digital signage captures people’s interest and draws attention to products or services that businesses wish to promote.
We drive customers to take action by combining engaging commercials with SMS mobile marketing offers. This provides an effective method for a “pulling” approach to marketing versus the “push” approach that most advertisements utilize. Here, customers will receive discount coupons from these businesses not only when in front of the screen, but also on their mobile phones by enrolling for future SMS-based offers.
By becoming a host store, you can promote your products and services, increase in-store sales and services, enhance your in-store experience, entertain customers while they wait and gain a new income stream.
Join the OurTown™ network for absolutely free. This includes:
FREE 32”-42” commercial-grade HD screen
FREE media player
FREE mounting hardware and installation
FREE advertising for life*
FREE professionally designed advertisement
FREE signage branding
A minimum of $1,000 a year**
Signpost Digital will manage and distribute advertising content, as well as news, stock reports, weather and sports feeds to 32”-46” LCD panels. It’s proven that our screens are a more effective means of increasing sales while engaging customers. Brand recall increases at least 70% with the use of digital signage. Purchase intent ratings are also improved by as much as 68%.
To show the importance of community, we are setting aside 5% of the advertising space for FREE advertising by local non-profit organizations.
“Signpost Digital’s local advertising network is a great way for us to increase local awareness of our services.” -CertaPro Painters